Finding our identity amongst the barrage of incoming ideas is a difficult thing. Family, religion, nationality, friends, press, politics, socials, what’s right, wrong, acceptable, reprehensible, cool or not, so many things trying to make us think and behave in a certain way. And often at odds with each other, with us left in the middle of it, trying to figure out who WE are.
When I spent my month looking inward for my own foundations for the ‘One Hundred Billion Sparks’ project, the collection of these value systems and ideals was a big part of what I found. It was also clear that they are all much more malleable than we usually assume, with our identities being tailored by us over time, rather than bestowed and unchanging.
I wanted to turn all of this into an audio-visual project, so I started with the idea of an identity constrained by the external barrage, but always there underneath, waiting to find its moment to emerge fully, and also with the idea of the intensity of the whole process, which demanded emergent noise.
Eugene Pylinsky created a great visual rendering of the idea in parallel, with a digital self bombarded by news, ideals and value judgements in an intense glitching format fitting for the track. It’s been one of my live show highlights because of the intensity Eugene has created visually, and hopefully will make for a nice music video too.