A while back a shampoo manufacturer thought of an ingenious way of advertising by hooking up video billboards with motion sensors. Quickly it became one of the most talked about ads that year. These guys thought that technology hadn’t been utilized in the best way and in the very same spot they set up a similar ad but with quite a different message way more powerful than the original one.
It reaches much further than the novelty of a video billboard… It’s not there to make you buy more stuff… it’s there to raise awareness of a serious condition and problems these people are facing every day.[via]