As part of its new campaign, car manufacturer Hyundai has broken a Guinness World Record for the “largest tire track image” ever created. The incredible feat was achieved using 11 of its Genesis cars, which drove around the huge bone-dry expanse of Nevada’s Delamar Dry Lake to write a note (the size of one and a half Central Parks) to an astronaut currently aboard the International Space Station.
Of course, no good campaign is complete without a sob story, so Hyundai made the note come from the astronauts 13-year-old daughter, who decided to write “Steph [hearts] U”.
[via]
