Helio Curve Kinetic Installation By Reuben Margolin For Hyundai

Last week we attended this years Milan Design Week where we also came across this kinetic installation designed by Reuben Margolin for Hyundai. The installation entitled ‘Helio Curve’ is inspired by the energy and movements of nature – its adaptive and flowing forms, that also influence the design of the Hyundai cars. The shape consists of 400 wooden blocks inside a 5-metre cube while every block is connected to an electrically powered metal drive, which allows them to move continuously, creating an organic and harmonious movement. Its soundtrack was developed in house by Hyundai Motor’s Sound Design Research Lab.