In motion design, the relationship between image and sound can be incredibly tight, even reciprocal. Animation allows for audio to directly influence visuals — not just the other way around.
But in order to create something special, you need to understand how to collaborate. You need to know how to improvise within a constrained framework.
The typeface itself was created by Vucko and friend Roger Dario, then animated with the help of six Toronto-area animators. Vucko and Black crafted the showcase video via a game of audio-visual ping pong, riffing like jazz musicians on each’s work.[via]